Aim and Scope

Aims

The International Journal of Innovation in Marketing Elements (IJIME) (ISSN 2783-378X) provides an advanced forum on all aspects of the applied sciences. It publishes research papers and communications. Our goal is to encourage scientists to publish their experimental and theoretical results in as much detail as possible. There is no limit to the length of the articles. Full experimental details must be provided in order for the results to be reproduced. Electronic files and software on the full details of the calculation or the experimental method, if they are not able to be published in the normal way, can be deposited as supplementary electronic materials.

 

Scope

 

The scope of the IJIME is to provide an academic and an important reference for the advancement and of research results that support high-level learning, teaching and research in this fields of marketing:

  • Digital Marketing
  • Mobile Marketing
  • Network Marketing
  • Marketing Plan
  • Internet marketing and e-commerce
  • Technology in Marketing
  • Data sciences
  • Social media Marketing
  • Providing after-sales support
  • Global Marketing Management
  • Product Planning and Development
  • Promotion
  • Product Pricing
  • Production Management
  • Advertising
  • Marketing Strategy
  • Market Research
  • Distribution Channels
  • Future Study
  • Voice of Customer
  • Markets Analysis
  • Mix Marketing
  • Retail
  • ERP systems on the integrated‐interaction marketing
  • Enterprise activities modeling
  • Future Trends of Marketing
  • Data Mining
  • Prediction, Forecasting
  • CRM
  • Fuzzy Sales System
  • Sales scenarios
  • Market analysis
  • Case studies in industry and markets
  • Statistical Process
  • System Analysis and Design of Marketing Strategy
  • The Internet of Things