Business Intelligence Analysis in Small and Medium Enterprises

Authors

  • Reza Maleki * Student of Industrial Engineering at PNU, Tabriz, Iran
  • Ehsan Sabet Wolfson School of Mechanical, Electrical and Manufacturing Engineering Loughborough University, Leicestershire LE11 3TU, UK

DOI:

https://doi.org/10.59615/ijime.2.1.1

DOR:

https://dorl.net/dor/20.1001.1.2783378.2022.2.2.1.0

Keywords:

SMEs, Enterprises, business intelligence, Big Data

Abstract

In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:

First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs."

In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.

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Published

2022-02-26

How to Cite

Maleki, R., & Sabet, E. (2022). Business Intelligence Analysis in Small and Medium Enterprises. International Journal of Innovation in Marketing Elements, 2(1), 1–11. https://doi.org/10.59615/ijime.2.1.1

Issue

Vol. 2 No. 1 (2022): Winter and spring

Section

Original Research

License

Copyright (c) 2022 Reza Maleki, Ehsan Sabet

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.